CAPE TOWN, WC – October 21, 2025 – PRESSADVANTAGE –
Hidden Africa Safari Co. (PTY) LTD, a specialist safari curator based in Cape Town, has observed a marked shift in travel preferences across East Africa, as visitors increasingly seek deeper, more exclusive experiences with conservation-focused activities in response to growing concerns about overtourism in major wildlife regions. Travelers interested in these experiences can find additional information on the Hidden Africa website.
The annual wildebeest river crossings, long viewed as one of the world’s greatest wildlife spectacles, continue to attract global attention. However, the high concentration of vehicles and tourists during peak river-crossing season has prompted many travelers to explore alternative ways of experiencing East Africa. Operators across Kenya and Tanzania have begun responding to this change, offering travel options that emphasize immersion, culture, and sustainability over volume.
Industry data suggests that bookings for private East Africa experiences focusing on immersive activities have grown substantially. This growth coincides with the introduction of new initiatives by regional operators focusing on conservation and cultural preservation. Hidden Africa’s recent research across partner properties in Kenya and Tanzania highlights increased interest in activities such as fly-camping, walking safaris, and cultural experiences in wilder areas with fewer people.
“East Africa is evolving,” said Sean Hough, Chief Vision Officer of Hidden Africa Safari Co. “Travelers are no longer satisfied with observation alone. They want to participate, to understand, and to leave a positive footprint behind. This shift represents one of the most meaningful transformations in African travel in over a decade.”
In Kenya, The Sasaab Camp near the Samburu National Reserve has expanded its fly-camping operations, allowing guests to spend nights in lightweight mosquito-net tents under the stars while supporting community conservation projects managed by the Samburu people. In Tanzania, Entara has developed new programs with the Hadza community near Lake Eyasi, where guests can learn traditional bushcraft and observe sustainable hunting and gathering practices.
Mobile operators such as Wilderness Usawa Serengeti and Wayo Africa continue to pioneer flexible camp models that follow the wildebeest migration throughout the year, not just for the river crossing, reducing crowding at fixed locations. During the February calving season alone, an estimated 500,000 wildebeest are born in the southern Serengeti, making it one of the most active wildlife periods on the continent. The Hidden Africa Instagram account offers more inspiration and information about East Africa experiences.
Hidden Africa Safari Co. specializes in creating personalized safari experiences across Southern and East Africa. The company operates in destinations including Botswana, South Africa, Zimbabwe, Namibia, Madagascar, Zambia, Mozambique, Kenya, and Tanzania. Their services include custom safari tours, secret safari experiences, honeymoon safaris, and specialized accommodation ranging from safari camps to treehouses and beach hideaways. The company emphasizes creating authentic experiences that benefit local communities and wildlife conservation efforts.
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For more information about Hidden Africa Safari Co. (PTY) LTD, contact the company here:
Hidden Africa
Sean Hough
+27215695656
sean.hough@hiddenafrica.com
11 Victoria Junction, 57 Prestwich Street,
De Waterkant
Cape Town
8001
Western Cape
South Africa
