Las Vegas, NV – December 09, 2025 – PRESSADVANTAGE –
Press Advantage, a leading press release distribution service, has identified a critical gap in how digital marketing agencies communicate the value of search engine optimization work to their clients, offering strategic public relations solutions that make intangible SEO progress visible and measurable.
The Las Vegas-based Press Release Distribution Company has developed educational resources for agencies and account managers that address a fundamental challenge in the digital marketing industry: the invisibility of most SEO work. Technical aspects such as crawling, indexing, and topical authority building often remain abstract concepts to business owners, leading to frustration and client churn despite successful optimization efforts.
Press Advantage Company has observed that clients frequently struggle to perceive the value of SEO investments because results typically take months to materialize and the underlying work happens behind the scenes. The company now teaches agencies how strategic press release distribution creates tangible proof points that clients can immediately recognize and appreciate.
“The disconnect between SEO professionals and their clients isn’t about competence or results—it’s about visibility,” said Jeremy Noetzelman, CEO of Press Advantage Company. “When clients see their company featured in recognized news outlets, they instantly understand the authority being built. Media pickups, branded mentions across news sites, and enhanced Google Knowledge Panel presence provide concrete evidence of progress that technical SEO metrics alone cannot convey.”
The approach transforms public relations from a standalone tactic into a comprehensive client communication strategy. When businesses see their press releases distributed across major news networks and digital publications, they gain immediate validation of their growing online presence. This visibility creates a psychological bridge between the technical work happening in the background and the business outcomes clients seek.
Press Advantage emphasizes that strategic PR integration serves multiple purposes beyond client satisfaction. News outlet coverage contributes to domain authority, creates high-quality backlinks, and establishes topical relevance—all critical components of effective SEO. The difference lies in making these benefits visible through branded media placements that clients can share with stakeholders, reference in conversations, and track through simple Google searches.
The company’s methodology focuses on creating what they term “visible authority markers” that resonate with business owners. These include media pickups that clients can physically see and share, branded mentions that demonstrate market presence, knowledge panel reinforcement that showcases Google’s recognition of the business entity, and improved search engine results page visibility that proves competitive positioning.
“Agencies that integrate press release distribution into their SEO strategies report significantly higher client retention rates,” noted Noetzelman. “Clients stop asking ‘what are you doing for us?’ when they can point to a portfolio of news coverage that demonstrates ongoing brand building and authority development.”
Press Advantage operates as part of Velluto Tech Incubator, founded in 2011, and serves over 16,000 businesses with professional press release writing and distribution services. The company distributes content to hundreds of news outlets including major networks and digital publications, providing comprehensive reporting and SEO-focused features designed to support long-term digital marketing success.
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For more information about Press Advantage, contact the company here:
Press Advantage
Jeremy Noetzelman
support@pressadvantage.com
PO Box 29502 #84699
Las Vegas, NV 89126
